Types of business communication

Types of business communication

Business communication helps to build relationships with colleagues, subordinates, partners and customers. In the process of communication, not only information is exchanged, but also experience and knowledge in a certain area. Business etiquette penetrates absolutely all spheres of life, there are various types of business communication.

Without knowledge of certain rules, it is impossible to lead a discussion in the field of science, art, production or even trade.

What it is?

Business communication is an important component of human life. Etiquette in the business environment serves as a kind of support. In business, there are several forms of communication. Choose the appropriate options should be given the personal and psychological characteristics of the participants in the discussion. The following forms of communication can be distinguished:

  • Conversation - verbal contact between interlocutors, reduced to a discussion of important problems and tasks, clarification of some of the nuances relating to work. Participants in the conversation in this case should have the right to deal with various tasks and make decisions. The status of the interlocutors must be equal.
  • Conversation have a more rigid structure. As a rule, representatives of different companies or divisions take part in them. Negotiations are used to unite efforts with partners who are interested in solving a specific task.
  • In meeting A group or a large circle of interested and involved persons takes part. The meeting involves the collection, analysis of information, data sharing, as well as decision making in controversial points.
  • Performance - In this case, one person or a small group shares the necessary information with the audience. In this case, the message is not limited to the discussion of the topic, but presented as information. This form of communication requires the speaker leadership skills, the ability to stay in society, as well as public speaking skills.
  • Correspondence - an indirect method of communication, plays a peculiar role of correspondence communication. This type of communication includes orders, protocols, orders, requests, reports, official letters, instructions, and so on. Correspondence is used to communicate between departments or organizations. You must follow specific rules in the conduct of correspondence.

All official addresses should correspond to the accepted templates, it is also necessary to make the text competently and without errors.

Business communication needs to learn. At the same time, personal qualities and the demonstration of one’s “I” go into the background. The main thing is the ability to take into account the interests and wishes of the opponent and combine them with their requirements in such a way that both parties achieve the desired result.

Business communication consists of several stages:

  • Motive formation. Without it, it will not be possible to achieve effective interaction.
  • Preparing for communication - This is a plan for the conversation, the preparation of arguments and information. It is also necessary to prepare a list of tasks that need to be addressed during the discussion.
  • The beginning of the conversation. It is necessary to establish contact, after which it is necessary to create a “climate of relations” favorable for conversation.
  • Formulation of the problem - highlighting the range of problems, the presentation of its position and vision of this task. However, please note that you must prepare in advance abstracts on the topic of conversation and be ready to answer the questions posed.
  • Information exchange - finding out the position of the interlocutor. It is important to keep in touch and answer questions in an accessible official language, losing professional terminology if necessary.
  • Persuasion and Argumentation - are necessary at disagreements and follow from the previous stage of communication.It should be noted positive aspects of your vision of the situation and the resolution of the controversial issue.
  • Finding a solution to a problem or problem - The end of the discussion, its outcome should suit all participants.
  • Drafting contract - this means that at the end of the meeting the discussion participants came to a common denominator or enlisted the support of partners in solving various tasks. The positive outcome of the discussion ends with a written confirmation.
  • Results analysis - Demonstrates whether the decisions taken were correct.
  • Decision-making - assumes the consent of all parties after the analysis. In this case, the discussion participants decide on further cooperation or termination of contacts.

Principles of corporate dialogue

In modern society, people consciously follow the rules of business communication to achieve specific goals in a corporate environment. In business it is not enough to occupy a certain position, it is also necessary to strengthen relationships with different people. Of great importance is the following:

  • The ability to have people in oneself and to keep oneself in society are important aspects of corporate dialogue. To do this, you need to be able to clearly and articulate your thoughts, correctly argue your point of view.
  • Analytical data and the ability to make quick decisions is always on your side. When communicating with partners, remember that all parties are interested in the quick resolution of controversial issues.
  • It is important to take into account the cultural characteristics and national traditions of the interlocutor: undoubtedly, certain customs and norms adopted in another country may seem unacceptable or offensive.

If you master the skills of corporate dialogue, it will be easier and easier for you to build relationships with partners and colleagues, communicate with competitors and achieve your goals. In addition, you will undoubtedly open up your career prospects.

Varieties

The basic concepts and norms of business ethics should be known to every self-respecting person. It is necessary to understand that in business, communication between people is built not on the mutual sensing of partners' moods, but on certain standards. There are the following types of business communication (functional purpose):

  • Verbal and non-verbal - consist in the need to follow the speech, facial expressions, gestures and postures. With non-verbal communication, the position of the arms, legs, glances, head tilt and involuntary movements can tell a person’s feelings and mood much more than oral speech. It is worth learning how to control facial expressions and gestures.
  • Written and oral. For each form of communication there are separate concepts and norms. The written form of communication is any document certified by signatures and seals. To the oral - planning meetings, meetings, negotiations, reports and other forms of business communication.
  • Monological and dialogical - have significant language differences. Dialogue is interpersonal communication. A monologue reflects a single point of view; This type of communication includes presentation or a solemn speech, as well as a report or introductory word.
  • Remote and personal. For remote communication include telephone conversations, correspondence by mail. Particular attention is paid to the intonation pattern of speech, message brevity. It is impossible to use gestures.

In person, the interlocutor's appearance, intonation, and non-verbal communication are assessed.

Styles

Each style has its own characteristics. You need to be able to understand them.

Style classification:

  • Authoritarian. It is based on the indisputable authority of the chief and the absolute subordination of employees. Any decisions are made individually and are not discussed with interested or involved persons.
  • Democratic - the main feature is the joint discussion of issues and the desire for mutual understanding.When communicating with the interlocutor, the request, recommendations and motivation are used.
  • Conniving or formal - determined by the minimum participation of the head in personnel management, negotiation and decision-making. Difficult business and risky decisions are transferred to others. The effectiveness of such management depends no longer on the leader, but on the level of development of the group.
  • Liberal - a cross between authoritarian and democratic styles. Discussion of various issues with partners or colleagues is reduced to a minimum, but is used in rare cases and only for the purpose of shifting responsibility to the opponent.
  • Official business - assumes strict observance of communicative norms, speech clichés and business communication regulations, where there is no place for manifestation of individuality.
  • Scientific - strict, concise and sustained speech, relevant only in the fields of science and education. It is used in research or teaching activities.

Goals

Business communication concerns all external aspects of behavior and is divided into several areas:

  • the participants of the conversation have common goals and motives;
  • the conversation takes place in the same space-time interval;
  • there is a clear hierarchy of communication between all participants in the discussion, social statuses are distributed;
  • communication participants adhere to generally accepted rules and regulations when communicating.

Business communication helps to quickly establish the necessary contacts, to enlist the support of reliable patrons. It helps to achieve mutual understanding.

There are 4 functions of business communication, which are the main ones:

  • Informational communicative - involves the collection and provision of specific information, as well as the exchange of knowledge and experience.
  • Interactive - due to the process of interaction between people. It is used in the process of interaction (behavior, activities and decisions of partners).
  • Perceptual - is to understand the other person. The establishment or weakening of contact occurs on the basis of mutual understanding.
  • Regulatory communicative - allows you to adjust the behavior of participants in the discussion. To do this, it is necessary to perfectly master special techniques: be able to convince, find compromises and make concessions.

In addition, you must take into account the special rules when dealing with business people. Any messages, messages and information must comply with three basics:

  • by content orientation - messages and information should be clear and concise;
  • expressive part - refers to the emotional component;
  • The motive is aimed at the thoughts and feelings of the interlocutor.

Speech etiquette

When communicating a person pays attention to the speech and voice of the interlocutor. It is evaluated on certain indicators:

  • Lexicon - the absence of words-parasites and competent, expressive speech make it possible to declare with confidence that a person is educated and cultural.
  • Intelligible speech and the correct pronunciation of words is the key to success for any person.
  • Intonation - allows you to place the necessary accents.
  • Speech rate - slow speech will cause melancholy, and fast will not allow to concentrate on the information provided.
  • Discussion of the positive and negative qualities of competitors. Try to deal with such topics extremely tactfully and carefully. This is a kind of innocuous manipulation, which will help to attract the interlocutor.
  • The combination of long and short phrases. This technique will keep the attention of the interlocutor.

Speech etiquette is somehow connected with a specific communication situation. As each person belongs to society, without following certain rules it is impossible to build mutually beneficial relationships in any area of ​​life.

Memo for every day: theses

To achieve respect among colleagues and partners, you need to consider some of the nuances:

  • Discussion of the positive and negative qualities of competitors. Try to deal with such topics extremely tactfully and carefully. This is a kind of innocuous manipulation, which will help to attract the interlocutor.
  • The combination of long and short phrases. This technique will keep the attention of the interlocutor.
  • In business environment do not show personal preferences and emotions in solving various problems. The main role is played by the interests of the company that you represent, and the interests of the interlocutor. You should not switch to elevated tones or enter into a verbal skirmish: any displays of emotions will negatively affect your reputation and image.
  • Do not mix work and personal life. Relationships with colleagues should not influence the solution of the company's problems. If you cannot build a warm relationship with a person, this does not mean that you should ignore his opinion and advice when solving common problems. The ability to separate personal relationships from business helps to concentrate on desired tasks and resolve disputes.
  • Prepare for the discussion: inquire about the interlocutor and select the appropriate communication tactics.
  • Be punctual - do not take time from business partners.
  • Ability to listen to the interlocutor - your indisputable advantage. Without the ability to communicate with customers, to understand their needs and desires it is impossible to succeed.
  • Friendly attitude to all interlocutors. Even a dishonest partner can not be disregarded. Forget about dislike and try to treat the other person favorably and benevolently. Remember that discussing your relationships with other people in a business environment is not worth it. Relationships, personal life should not be discussed with anyone.
  • The ability to focus on the main thing. Try to figure out what your partner wants. Considering his interests, try to solve the problem and come to a common denominator, without losing your wishes.
  • Ability to be honest. If the information is inaccurate, distorted, it can become clear at any inopportune moment and affect your reputation.
  • Do not forget about the rules of good tone. Always contact the person by name, smile and try to make compliments, but avoid flattery.

In the next video you are waiting for the most important business communication skills.

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