Zara clothes

Any fashionista wants to be in trend, but not everyone has the opportunity to purchase clothes from famous designers. Zara clothing is an excellent solution that allows you to create stylish images without high financial costs.

The democratic mass market from Spain has managed to conquer the whole world and succeed in record time. What is his secret?

Zara (Zara) - one of the most successful brands from Spain, producing clothing for women, men and children. In the assortment of the company there are also accessories and household goods.

The founder of the brand Amancio Ortege for 40 years has turned a small enterprise into a huge empire. Today he is a happy billionaire, and his company, known throughout the world, continues to flourish.

It all started in 1936. At the age of 14, Amancio left school and began working as a peddler. Then the young man got a job in a haberdashery shop. Gaining experience, Ortege became an assistant local designer. The rules of creating patterns, features of different types of fabrics and other nuances the young man remembered easily.

One day, walking with his bride, a young man passed by a laundry store. A chic peignoir on display in the window won the heart of the girl. But Amancio’s finances did not allow such a gift to be given to his beloved.

The resourceful young man found a way out. He decided to sew a copy of the peignoir, which the bride liked. The result pleased the girl, and the idea of ​​creating her own business was born in Ortega’s mind.

After marriage, young people began to sew a beautiful, but inexpensive lingerie in their own apartment. Creations of the newlyweds were in demand, and soon they were able to organize a small atelier. In 1975, the first Ortega boutique opened in A Coruña.

At first, the young man wanted to name the brand Zorba. He really liked the film "Greek Zorba", popular in those years. But the rights to the name of the character could not be obtained, and the company received the name Zara.

The concept of the company was copying things presented at the largest fashion shows. No wonder the company received the nickname of "legal thief." Brand options are only slightly different from luxury originals.

There were many people who wanted to get a dream thing at a cost ten times smaller than the original. On the day of "Z" (the day of receipt of new collections in stores) new items scatter instantly. After all, each batch of Zara clothes is limited, as all brand fans know.

Today, Zara has a network of stores around the world, continuing to conquer new countries. You can purchase brand products in one of the company's branded departments or on the official website.

What is the secret of Zara? First of all, it's speed. The whole process of creating clothes from the sketch of models to entering the store shelves takes no more than two weeks. This allows the brand to be on the wave of the latest fashion trends and regularly delight customers with current innovations.

High speed does not affect the quality and appearance of products. This is due to the huge number of designers and other qualified professionals in the company, as well as a special program of control and accounting of goods.

The second point affecting the success of the brand is the affordable cost of products. The combination of affordable prices with a fashionable design leaves no one indifferent. And together with the possibility of regular wardrobe updates, these advantages turn customers into constant fans of the company.

What explains this price level? The fact is that the brand saves on advertising. Also used in the production of good, but inexpensive fabrics.

The third, no less important nuance is the variety of the range. Zara covers the widest possible segment of buyers. Anyone, regardless of age, lifestyle and personal preferences can find suitable items among the collections of the brand.

Five lines of clothing embody five different directions of fashionable wardrobe.

• Zara Basic - the base line of the brand. These are clothes for men and women in a universal everyday style. In the creation of collections using inexpensive materials. Basically, these are synthetic fabrics. Products of this line have the most affordable price and are in great demand.

• Zara Woman - line of elegant women's clothing. Models combine strict business style and sophisticated sophisticated design. Fabrics products mainly natural. There are cotton, woolen, and silk items in the collections.

• Zara Man - a line created specifically for men. The style of collections can be described as business. Models are more often created from natural materials. Their appearance combines presentability, classic chic and convenience. This line has an average price range.

• Zara TRF (Trafaluc) - clothing line for stylish youth. This everyday models have an affordable price. Products of this line are focused on age up to 25 years. Models are made in the styles of "sport" and casual

Bright colors, original prints, non-standard design solutions - these are the characteristics of Zara TRF. Collections embody youth, energy, call for the expression of individuality through fashionable images.

• Zara Kids is a line of fashionable kidswear that is pleasant not only to the kids, but also to their parents. Children grow up quickly, and their wardrobe needs frequent updating. The ability to buy cheap and stylish things for little fidget is appreciated by many moms and dads

Zara announces a high level of quality of its products. Clothing brand is almost not made in China. Half of the assortment comes to stores from Spain, another 20% from European countries. What do customer reviews say?

Opinions on the quality of clothing Zara diverge. Most buyers are satisfied with fashionable styles, quality processing and low price of products. Special delight cause children's models of clothing.

However, not everyone is content with a beautiful design. Some buyers are unhappy with the composition of the brand's products and the prevalence of synthetic materials in collections.

Also, judging by the reviews, the quality of things sold in Europe and the USA is much higher than the quality of things supplied to Russia. Some products quickly lose their original appearance and shape.

New Zara full of different moods. This exquisite lightness of ballet, and the grunge of the 80s, and modern street fashion.

In the company's assortment fashionable bombers meet flirty skirts in the style of "romantic." Comfortable leggings in combination with oversized sweaters and loose tops form a fashionable sporty chic.

Airy midi-dresses with open shoulders invite us to a date, and comfortable ballet flats call for a walk in the spring city. As for all your favorite jeans, this season at the peak of popularity are jeans with asymmetrical and raw edges.

In the new season, Zara designers offer to amaze those around you with bold bows and unexpected combinations of things.

Want to diversify business style? An interesting option, not inconsistent with the dress code, is a classic shirt, worn over a thin sweater. It is better to choose the colors of things contrasting, because the main nuance of the image is that the sweater is noticeable.

A pair of unbuttoned top buttons and rolled up sleeves of the shirt will give the bow a slight carelessness and charisma. The ¾ sleeve model is also an excellent choice.

Combining femininity and originality in one bow is simple!

Put on a midi length knit dress over a long skirt. Elements matched in one color will create a more relaxed outfit. A contrasting colors - shocking bow, which will not allow you to go unnoticed.

As for textures, it can be a combination of similar or completely different materials. Playing on the contrast of the fabric will give the image an additional zest. Combine knitwear with flying chiffon, exquisite lace or noble velvet. It all depends on your imagination.

Fitted things undoubtedly emphasize the virtues of the ideal figure. But isn't it too trite? The brand offers slim fashionistas an oversized style. Bulky sweaters and tunics in combination with wide trousers will not add you extra pounds. On the contrary, they only emphasize the fragility of the figure and create a stylish, modern bow.

The sleeves of a sweater which are exposed from under outerwear, - one of the last trends. Zara offers to take advantage of this unusual trend of fashion. A coat with short sleeves and an imitation of long knit cuffs are what you need for an actual street outfit.

How to use a favorite shirt that has become small? Tie it in a knot just above the waist and put on a free jumper from above. A combination of plain knitwear with a striped or checkered shirt will look particularly impressive.

Large, massive jewelry in fashion is not the first year. Large earrings and bracelets, voluminous necklaces give the image a special charisma, being the final touch.

But the idea of ​​the brand itself. Zara proposes to use a small handbag as a decoration. Put it on the neck, not on the shoulder, but on the neck, like a necklace. The ideal option would be an accessory with a metal chain. Beauty and practicality in one element - this is what the resourceful stylists offer us.

Follow the brand news, visit the stores, get inspired and create fashionable images with Zara.