Clothing Next

Next is a universal mono-brand online clothing store for the whole family. Known for its undeniable British quality and deservedly is a fashionable favorite among residents of 72 countries of the world. The brand’s popularity lies primarily in the incredible diversity: from trendy youth trends to discreet images designed for the older generation.

Next was founded by enthusiastic designers from Albion in 1982. The development of the brand began with women's accessories and footwear collections. Terence Conran - one of the designers of the novice brand, was talented not only in creative ways, but also as an ambitious leader. With his submission to the company invited John Davis, whose career growth becomes rapid and enchanting, but the same failure. By the beginning of 1988, the designer had almost led the company to complete bankruptcy and was suspended from his duties.

The role of Davis is still controversial in the meaning of the history of the formation of the clothing brand as a popular brand. On the one hand, in a short time the company has expanded to incredible proportions, has become recognizable and loved among the European public. On the other hand, such a rapid growth could not but affect the financial situation of the company, the rapid expansion simply did not have time to pay off for further operation.

Despite the wide range, Next clothing has always been notable for a certain conservatism in its lineup and a neutral color scheme. Such an approach did not make the brand attractive among young people. But in 2008, Next was purchased by Lipsy, the main feature of which was bold design solutions and bright colors of the model series. Thus, Next won a fairly large proportion of consumers among young people.

The brand style is distinguished by graceful aristocracy. Clothing for women, men and children sustained in elegant colors and, to a greater extent, classical styles. For convenience of orientation in the online store, adult clothing is conventionally divided into several collections.

Jeans, knitwear, tops - a collection of women's clothing designed to meet global trends. But at the same time not a step back from its famous classical restraint. For everyday wear, Next offers 11 styling solutions:

• Major fashion trends. The style is based on modern fashion movement. The most current prints, textures and trendy styles.

• HISTORY GIRL. The key shade of style is a dusty rose and all shades of gray. With this style, it is easy to create an image for a romantic evening.

• Modern military style. The heart of the style is pastel yellow shades, complemented by pure white and classic denim.

• Modern retro style. Key accents are correctly distributed in the immortal retro-styles, these are bright red elements and the famous vintage strip.

• CÉCILE. In the center of the collection is the French spirit of adventurism. Large lettering slogans, bright prints and traditional stripes dominate the images.

• COLUMBIA ROAD. Style created for the bold and ambitious fashionistas. Bold combinations of separate prints and sports elements create a unique tandem in the image.

• Spring Festival. Everyday models are designed in a single color scheme - khaki. The style is complemented by large embroidery and delicate tinsel.

• Dance studio. To create a collection of designers inspired images of active women of fashion from ballet classes and yoga studios.

• LUNAR.The image for urban and active women is made in black and white, in which there are bright accents of orange and blue shades.

• Casual leggings and tops. The collection contains all that is necessary to complete the complete image: casual tops and soft T-shirts.

• Sportswear NX.

Design solutions for the business woman. A modern office image begins with free and not strict models, and ends with classic strict dresses. In total in a line of 6 style directions.

• FUTURE CRAFT. Romantic style consists of many folds, ruffles and bright color prints.

• SPORTS CLUB. Sports style created specifically for those people who do not depend on strict office dress code.

• Collection of clothes for work. The capsule solution consists of elegant office models.

• BUENA VISTA. Strict images are made in dark colors, in which black and burgundy colors occupy leading positions.

• BALANCE. Structured models are designed specifically for everyday wear.

• NEW HERITAGE. The style is designed to meet the stringent requirements of the office world, but at the same time, even the most capricious fashionistas will like it.

The collection is created for special occasions and includes elegant models of dresses, tops, skirts and trousers. Evening images are made in the traditional classic style and restrained colors. Large selection of women's clothing and model range for every taste: from strict classic dresses to flirty puffy skirts.

The British brand Next has been around for over 35 years. During this time, the brand managed to win the love of almost the whole world. Really royal quality, advanced English design and competitive prices. Consumers note a high level of service and stunning recent fashion trends.

Brand reviews are direct proof of high English quality. In the Russian market, particular popularity is noted in the segment of children's clothing. Really bright and comfortable models border on durability and practicality. Feedback from Russian consumers, mostly positive and enthusiastic. Negative reviews about the discrepancy between the color of clothes declared in the online store are a little less common.

The company based on the use of natural fabrics and safe dyes. Casual clothing often made of cotton and flax. Less common models of high quality synthetic fabrics.

Accustomed to bright colors from the mass market, the consumer may notice that the brand's color gamut is slightly paler. This is due to the use of natural dyes. The color of clothes is always closer to natural and natural shades: classic white and black, powdered shades of pink, mint and red, pastel beige tones.

Despite the fact that the production of clothing occurs in countries such as China and Indonesia - the British are in full control of this process.

In addition, the pricing policy of the brand is available to a wide range of consumers. This is really a great combination of excellent quality and affordable prices. Quite often, the company holds promotions and seasonal sales, which makes shopping especially profitable and enjoyable.

Next women's women's clothing is available in three sizes: Russian, British and European. In order to determine your clothing size, you will need the following measurements:

1. Upper shoulder. This parameter is used to determine the length of the dress. Measured from the clavicle to the bottom of the hem.
2. Chest circumference. Measured by a measuring tape, clasping the chest and shoulder blades. The measurement will be considered correct if taken on the most protruding part of the breast.
3. Waist circumference. Measured by the natural waistline.
4. Hip girth. Accurate measurement is performed on the most protruding part of the buttocks.
5. The length of the internal seam. Measured on the inside of the leg from the perineum to the ankle.

Having made the necessary measurements, you can use the following dimensional grids:

• Women's clothing

• Trousers

• For miniature

• For high

• Designer jeans

Next offers 5 trendy spring looks that will suit all occasions.

Military-style clothing is distinguished by its aggressive coarse cut. The length of the product can be any, but accessories and accessories are always large and bright. The emphasis in this style is expressed in a sharply marked waist and a wide line of shoulders. But the hips on the contrary - deliberately narrowed. Dress styles are certainly tight-fitting, slim silhouette.

The color palette is limited to the basic basic shades: from marsh green to sand. White, gray and brown are the additional color accents. Spring collections with pleasure dilute the military atmosphere with bright embroidery and color prints.

Sports style received full rights to join the daily women's wardrobe. Clothing in a sporty style is comfortable, does not constrain movements and is unpretentious in care. The image in the style of sport has long been not associated with the usual sports form. This interesting and versatile clothing can emphasize individuality without causing unnecessary discomfort.

Next has proven that sportswear not only can, but should look fashionable and catchy. When creating the collection, current trends were taken into account, which did not prevent the ruler from maintaining simplicity and gloss.

Next designers have developed a whole collection of capsule wardrobe in a business style. Now it is very difficult to call an office suit boring and not feminine, although it is also difficult to blame him for frivolity. A short sheath dress will be appropriate for both business negotiations and daily office work. This spring, the main trend in the monotony of color. The easiest way to achieve this result is in a strict style.

Pregnancy is no reason to dress in shapeless bags of unidentified size. Next designers have tried to create a separate collection for future mothers, which will emphasize the dignity of the figure, hide its weaknesses and create a unique atmosphere of tenderness. Products are made from natural soft fabrics of fresh shades and comfortable styles.

Fashion for every day - a combination of your favorite styles, textures and colors. This season is especially popular for its minimalism and simple clear colors. The motto of this spring: the simpler - the better. No less popular are styles such as boho, retro and street fashion. Amazing results can be achieved by combining wardrobe elements from different style decisions.