Children's clothes from Zara for boys and girls

Spanish brand Zara is one of the most popular in the world and one of the best-selling. Its owner, Amancio Ortega Gaona, began his journey from home production of children's bathrobes and from their direct mailing to customers, which allowed them to significantly reduce the prices of goods. The very first Zara store opened in 1975, its success was due to the fact that the owner gave people the opportunity to buy replicas of models of famous fashion houses at an affordable price. It took only four years for the brand to win the hearts of Spaniards across the country. It is time to conquer the world market, and in 1988 Ortega went to Portugal. Now Zara has 640 stores in 47 countries of the world.

The main policy of the brand is reasonable prices while respecting the decent quality of clothing. A chain of boutiques opens under a franchise, which allows franchisees to independently determine the number of stores and the place where they will be located. A feature of the brand is the almost instant renewal of collections - from the development of models to their delivery to the store takes about 15 days. Replenishment of shop windows occurs twice a month.

Women's collection is focused on customers 25-45 years. The main principle of this line is natural materials and business classic style. The most expensive line - Zara Women;

The basic collection is made of mixed fabrics, belongs to the youth line and has an affordable price - Zara Basic;

Youth line in street style (casual, street, sport, club). It is based on bright colors and prints, natural fabrics - Zara TRF (Trafaluc);

For men who prefer business style has its own line. When sewing, natural fabrics are used, the price category is medium - Zara Man;

Clothing for children, which is sewn only from natural fabrics and has several age categories - Zara Kids.

Zara understands that they meet on clothes, so since childhood he instills a sense of style to his customers. All things children's line made in strict accordance with the latest fashion trends for adults: no frankly children's puppet dresses, jackets and gaash. Boys and girls in Zara clothes look like a smaller copy of an adult.

Colorful bright print T-shirts, stylish windbreakers, faded jeans, light sundresses and dresses, asymmetrical blouses made from natural fabrics are the main feature of Zara kids clothes. At the same time, the brand offers children not only clothes, but also a complete set of accessories: handbags, backpacks, hats, scarves, glasses and shoes. For girls has its own line of jewelry.

The ability to teach a child to dress beautifully from childhood, to choose the right accessories and combine colors is the brand’s advantage over the rest. In response to the frequent attacks, “children should have a childhood, do not turn them into snobs,” the company simply offers to opt for another children's clothing store.

The line of Zara Kids is divided into several additional lines corresponding to the age.

The Zara Baby line is focused on the smallest mods. It includes "dowry" for children from 0 to 2 years. First of all, this body, sliders, slips, underwear sets (T-shirt + panties).Like all Zara clothes, elegance is inherent in this line. Despite the fact that children's clothes, it is devoid of frivolousness and “cartoonishness”.

In the new mini collection (0-12 months), spring 2017, there are light t-shirts with long sleeves and a buckle on the shoulder, plain rompers and pants with cuffs, trimmed buttons, denim and linen overalls with straps, combined sundresses and denim dresses, knitted cardigans with a hood and hoodies.

The spring collection for the smallest ones is pastel colors, a minimum of contrast, the ease of combining all the things together in color and style. The main emphasis is placed on the style and finish - the open-cut edge of the T-shirt, the original layout of the print, the parts of the design sewn separately.

In the line for boys 1-4 years old, the emphasis is on the inscriptions and the "street" style. The collection is replete with denim windbreakers, jeans, trousers with suspenders, sweatshirts and T-shirts with inscriptions. The girls this season dress in powdery and pastel colors. At the peak of popularity of powder-pink, pale purple, lavender, blue. In dresses and blouses there are ethnic motifs.

The collection for teenagers (4-14 years old) goes in the general concept of the season - pastel colors, a minimum of bright things. However, the guys are offered interesting T-shirts of cool colors, on which a print is printed in the form of a screenshot from the phone or photos from instagram. Girls expect airy multi-tiered skirts, skirts with asymmetry and dresses with original decoration - an imitation of the sleeves of the jacket, tied at the hips.

Separately worth staying on denim rulers. Jeans for girls are presented at once by several models: skinny, jegging, relaxed, damaged, slim. All models have a characteristic fit for them, but are united by one common concept of the season - “boiled” cloth, scuffs, holes in the knees and thighs, stripes. Jeans for boys are available in slim, skinny and regular models. They are combined by jamming in the groin area and under the knees, tuck in the knee area or insertion of a different color.

The official website of Zara presents a dimensional grid of children's things, in which the main parameters are indicated: height, chest girth, waist, hips and leg length. However, clothes from 0 months to 4 years old tend to be small in size for a couple of sizes, this should be taken into account when shopping in an online store.

Zara jeans are narrow enough in a belt that will be a real magic wand for parents of skinny children. Pants are not going to the back of the bubble and do not require an extension to the sides of the inner elastic band.

Outerwear has an elongated sleeve with a relatively small length of the product.

Zara belongs to the average price segment. Of course, this is not a budget option, such as Modis, where T-shirts can be bought for 300 rubles, but not too expensive. The average price of children's clothes is not much different from the price of adults. Here, too, the concept can be traced - you look like an adult, you pay for it, like an adult. The average price for a T-shirt is 700 rubles, jeans in the region of 2500 rubles, a cardigan or a sweatshirt about 1,500 rubles, a park or jacket 3,500 rubles.

Judging by the numerous reviews of parents who dress their children in Zara, this brand deserves attention and the prices of things are quite justified. Hoodies and sweatshirts, dresses and pants withstand several seasons of active wear. True, among the jeans there are instances that are unstable staining and quickly shed. In one, parents are unanimous - children should not buy shoes in Zara stores. The children's foot is only being formed, so it needs special high-quality footwear with orthopedic insoles, and the shoes of this brand also correspond to fashion trends - the sole is flat, the heel in sandals is absent.

With Zara clothes, you can create a lot of incredibly interesting children's bows.