Children's clothes Monnalisa
Brand history
The founders of the Monnalisa luxury children's clothing label are the couple Barbara Bertocci and Piero Giacomoni. The brand was created in 1968 in the Italian city of Arezzo, where they opened production. But the idea of such a promising name for its brand came to the head of the family in a completely different city, namely in Paris. Walking through one of the most famous museums in the world - the Louvre, the couple approached the well-known painting of maestro Leonardo da Vinci "Gioconde". The second title, which this work is on a par with the first - "Mona Lisa". Piero was amazed at the beauty of the work of art and after that he did not hesitate when choosing a property for his own brand.
Children's clothing Monnalisa is designed for children from birth to sixteen years. Basically, the clothes produced are designed for girls, but there is also a line for boys. The first couple of years, only clothes were created, and then the designers of the brand decided to expand the range of products and since 1970 this label has begun to produce not only dresses, skirts, jackets and suits, but also shoes, handbags and even accessories for girls. A year later, under the brand Monnalisa, they began to produce elegant outerwear: beautiful raincoats, coats and fur coats. In 1975, the brand took part in the Florentine exhibition of children's clothing, which had an incredible success. Elegant, beautiful and delicate clothing relished very many. At this event, only two existing lines of the brand were shown: Monnalisa and Monnalisa Bebe, later others appeared.
Gradually, the label of baby clothes gained wide popularity throughout Italy, and in the eighties of the twentieth century Monnalisa began to enter the international market outside of its native Italy, where it was also received quite positively and gained its fans all over Europe. Already in the nineties, twenty percent of clothing produced was exported to other countries. Around the same years, two new lines of the Chik and Jakiioo brand appeared, which were also intended for young fashionistas.
Gradually, the popularity of Monnalisa begins to gain momentum. The brand is awarded several times in a row with special certificates of quality, which are indicators of a high level, which the designers and owners of the company are still trying to adhere to. In 2003, the sports line Ny & Lon was launched. The brand develops year after year and takes part in many children's shows and exhibitions.
Children's brand boutiques begin to open at the beginning in Italy and then in other European countries. Every year Monnalisa is awarded new and new awards and prestigious awards. In 2009, the popularity of the brand is transferred to another continent. Boutiques open in US cities: Sydney and New York. In the same year, the first line for boys Hitch-Hiker is launched. The following years, Monnalisa continues to open more and more new boutiques and conquer new cities and countries with its beautiful outfits and other items of clothing.
Brand managers receive prestigious awards, including an award for respecting the environment. This means that Barbara Bertochchi and Piero Giacomoni not only create beautiful and stylish clothes for children and teenagers, but they do it almost without harming nature. Today, this company is one of the leaders among luxury children's clothing brands.
The brand has already won more than fifty countries around the world, and all this is completely deserved. In Russia and the CIS countries, Monnalisa has been popular for over ten years. Products of this label are represented exclusively in the most chic and luxury children's clothing stores, and branded boutiques are located in expensive shopping centers.
Features and benefits
It is not for nothing that Monnalisa bears the name of the most popular work of art in the world, the clothes from this brand are a kind of masterpiece in the fashion world. The brand presents its creations as real art. Children's outfits are so beautiful, sophisticated and stylish that mothers themselves, who buy dresses and other items of clothing for their daughters, would also cheer them with pleasure.
Designers of the fashion house create their own unique and unique children's outfits, which are designed for a certain age and in no case copy the adult fashion. Airy dresses give girls a special tenderness, and beautiful sets are combined so perfectly that even adults can envy the style and originality of the images for children.
All Monnalisa children's clothes are made of high-quality breathable materials so that even the youngest label fans will be comfortable and happy wearing such beautiful clothes. As decorations used a variety of decorative items. Various prints, three-dimensional drawings, bright colors, beads, rhinestones, sequins, decorative zippers, frills, flounces and much more are used by designers to decorate their creations.
Rulers
This brand operates in several directions and has separate lines for each age category of girls, as well as another line for boys, created in 2009.
The line for the youngest girls from three months to three years is Monnalisa Bebe. She presents a collection of beautiful sets and dresses for babies who need first of all comfort and quality of clothes.
Monnalisa - A line designed for girls from two to sixteen years old. Original sets and bright dresses, as well as matching accessories and shoes will appeal to many little fashionistas.
Chic line - These are collections of elegant dresses and sets with a slight touch of femininity and elegance, but at the same time childishly delicate and sweet.
NY & LON - beautiful sportswear or sets that can be used for everyday wear. It is not a pity to wear such clothes to school or for an ordinary walk; it is not only attractive, but also very comfortable.
Line Jakioo focused on more adult girls from six to sixteen years old. These items of clothing rely more on adult fashion.
