Elza Clothing

Elsa Schiaparelli can rightfully be considered both an outstanding fashion designer, and an outstanding fashion designer of her time. She hails from Rome at the end of the 19th century; her parents were rich and educated people.

It so happened that Elsa was in England and there she found her destiny. It was Earl William de Vend de Kerr-Lor, the young people got engaged. But the handsome husband was not faithful to his wife and often allowed himself treason. When Elsa was 29 years old, she became a mother in difficult labor and soon left her unfaithful husband.

To not need, a woman had to find a job. So she met some artists, among whom were many well-known names. But to discover Elsa as the creator of clothes was destined not to them, but to Paul Poiret, to whom a woman came to the fashion show.

It all started with the opening of a sports clothing store, in which Elsa models were sold, where a modern woman could acquire practical clothes that could be easily changed and combined. This fashion is relevant today, and not only sports. Success came to Elsa, thanks to one Armenian couple, who made their designs according to her sketches and became famous and rich.

1954 was the last for the career of an outstanding woman and famous fashion designer. She did not become in 1973, and for the XX century, this figure was perhaps the most striking and controversial. Elza clothing is an unusual simplicity, in harmony with the wit and extravagance, it is unconventional solutions in the views and bold experiments that can shock the bourgeoisie.

According to Elsa Schiaparelli, modeling clothes is ungrateful and difficult art, because very little time will pass from the moment of the birth of the new model, as it already passes into the category of things from the past. But if Elsa knew how wrong she was, because if this is true art, it will never age.

The creativity of this woman is admired today, and those who plan to devote their lives to this complicated art learn from her example. Thus, the handwriting of Elsa Schiaparelli today can be traced to the works of such famous fashion designers as Jean Paul Gautier and John Galliano.

What is one of the most crushing successes in the work of Elsa? This is, of course, women's evening dresses created by her. This is where it was to turn around a tireless innovative and provocative talent, this is where you could expand once and for all the established framework.

Pret-a-porter is also a phenomenon created by Elsa, and all ordinary women have the opportunity to wear fashionable clothes also thanks to Elsa Schiaparelli. After all, before this fashionable dress could only representatives of the elite of society, and they sewed their outfits exclusively to order. And when, thanks to Elsa, the boutique with ready-made dresses was opened, the need for individual tailoring disappeared by itself.

It was with her light hand that the fashion show turned into something enchanting and very spectacular. All shows and all collections were divided by subject: from sailor tattoos to butterflies and astrology. All defiles were invariably accompanied by either perplexity or shock, and once a scandal means success is assured. And he never left Elsa.

Elsa was the first to use synthetic fabrics, first developed a female split-style swimsuit, having performed it, moreover, in body tones. Perfume with a half-naked torso on the bottle is also Elsa. But the real provocative spirit of this woman was revealed when she began to work in a pair with such famous eccentrics as Jean Cocteau, Salvador Dali and Pablo Picasso.

Dali and Elsa created a patchwork dress, Cocteau was engaged in embroidery, and Picasso portrayed scraps from newspaper articles on dresses. Epatage of the public - this is exactly what Else liked most of all in her works.

Elsa had a unique talent, she could make an ordinary piece of clothing a real art object. As a result of this tandem in the works, many masterpieces of surrealism from Elsa appeared. Epatage was in everything, including accessories.

The fashion house Shiaparelli produced, for example, gloves with gold nails already glued on them. It also includes a necklace consisting of insects and buttons depicting clowns and astrological signs, fruits, vegetables - but all these were decorative elements of the dress.

Prints on clothes also began in the times of Elsa, as well as the color "fuchsia", which received the more understandable name of "shocking pink", which was used everywhere - for jackets, and for handbags, and for stockings.

And let the time come and the Fashion House Shiaparelli ceased to exist, but the works of Elsa at various times inspired Yves Saint Laurent, John Galliano, Jean-Paul Gotye and Alexander McQueen. Before Schiaparelli, fashion was something of a “closed club”, and when it became available to the general public. It has always been a call to become courageous, to become a strong spirit and to be liberated.

The fashion house Elsa was resurrected after six decades thanks to the efforts of the designer Marco Zanini. He set his goal to do everything to ensure that the name of the famous fashion designer never ceased to sound. And judging by the first show, which he presented, everything will be so.

It all started with the fact that the forgotten Fashion House Elsa in 2006 was bought by the executive director, whose name is Diego Della Valle. Then the press begins to actively discuss possible candidates for the position of permanent designer. Many were inclined to believe that this would be none other than former creative director of Dior John Galliano - an eccentric personality, akin to the spirit of Elsa herself.

His debut was as an assistant to Domenico Dolce, after which he worked with Donatella Versace and led the line of women's clothing Versace. Thanks to this man, the fashion week in Paris became for the Fashion House Elsa a triumph and a real rebirth.

In the new spring-summer collection they created images enveloped in romantic charm, from which I don’t want to look away - this is an unexpected image of a bride in pants, an island resident in a headdress resembling a straw house, a beautiful red-haired young stranger in a breathtaking long dress.

Critics positively appreciated the new collection and came to a common opinion about the fact that Elsa Fashion House really got a second start in life and ended up in really reliable hands.

Elza Fashion is considered one of the most significant authors of stylish dresses and knitwear for women. It is appreciated both by wholesale and retail customers - both at home and in other parts of the world, including Russia. From this outstanding trademark, new collections are offered to buyers twice a year, according to the seasons spring and summer, autumn and winter. The range is always pleased with the diversity, and the directions in the style: office, casual and elegance.

Each of the presented collections is always the latest fashion trends, the quality of the products invariably pleases and makes admire, the finishing details are durable and original, and they give the models a special charm and elegance.

Knitwear Elsa Fashion will make of any woman fashionable and modern beauty, emphasizing all her highlights, because each model is tailored so that all the advantages of a woman will be emphasized, and the disadvantages - skillfully disguised.