Women's clothing Baon

Women's clothing Baon

Swedish brand Baon has fans all over the world. Founded a little less than half a century ago, the company does not cease to develop, develop new collections, taking into account changing needs.

History of creation

Back in 1976, Björn Anders and his brother Olaf Nilsson decided to create a small tailoring studio. They put down the initials of their names, and it turned out the concise and memorable name of the future global brand: Baon. At first the workshop was engaged in private orders for the manufacture of uniforms for scientific expeditions, amateur tourists and athletes. The brothers felt helpful. They loved their job.

But the profit was not great, and the founders of the company began to look for new platforms for the sale of their products. So their choice fell on Russia, and in 1992 the company developed a collection specifically for the Russian consumer. It was clothes adapted to our weather conditions and taking into account Russian needs.

The first women's collections for Russia were developed by aspiring specialists - young graduates of art schools.

Ambitious designers were able to create a collection of creative models with a certain amount of humor. In it, they managed to combine two different styles: sport and casual - convenience and practicality with visual appeal.

The new collection of women's clothing was a success. Therefore, at the beginning of the new millennium, the company decided to expand its product range. So there was a collection of bags, knitwear and accessories for sports.

Directions

Active. Over time, the clothes, originally conceived for sports, turned into ordinary life, and Baon developed the Active line — clothes for those ladies who can't sit at home for those who prefer adventure to passive sitting at home. For this direction the most advanced technologies are used. Such clothing allows you to withstand any weather conditions.

In jackets and overalls Baon Active neither wind, nor snowfalls, nor severe frosts are terrible.

Fabrics with special impregnation make clothes resistant to moisture from the outside, and insulants made using modern technologies make products easy and convenient to move.

Technical. Especially for those who have made sport their way of life, the creators of Baon have developed the Technical line. She was appreciated by fans of winter sports. In ski suits, every detail is carefully thought out. And in sets for snowboarding, for example, every detail has a certain meaning. ·

Casual. The desire to expand their target audience, to give them the opportunity to express themselves in accordance with fashion trends prompted the brand developers to change the direction of their style. Thus was born the style Kezhual from Bayun. This line of clothing was designed specifically for residents of large cities. It is distinguished by versatility and comfort. Such clothes are suitable for country trips, and for the bustle of the city.

The line is constantly expanding. There are new styles every season. At the same time new items are gaining more and more fans every day and collect a huge amount of rave reviews. Today Casual style is the predominant majority of the company's product range.

Down-padded coats and jackets, overalls and hats - this and much more is available in the assortment of women's clothing Baon. All these products meet the requirements of the harsh Russian climate. The logo of this brand flaunts on biathlon sportswear and polar clothing. In the collections of Baon there is also a line of lightweight knitwear. It has everything from women's blouses and shirts to caps and stoles.

By virtue of its versatility, clothing Baon will be able to complement and dilute any look and will fit perfectly into the wardrobe of absolutely any person regardless of gender, occupation, age or size. For the manufacture of their products, the specialists of the company use both natural materials known to all and promising new products that make clothes relevant for today.

One of the reasons for the popularity of this company in Russia is a combination of European fashion and Russian mentality, as well as prices calculated for average income. Each of the many shops open around the world is designed in such a way that a customer can choose the whole set of clothes and accessories necessary for her - from down jacket to watches and bags.

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