Fashion 60s-70s

The history of the fashion of the 60s originates from London. At that time, it was the capital of Great Britain that became the cradle of rebellion and audacity, which promoted fashion far ahead after the economic devastation of the Second World War. New musical idols of young people Elvis Presley, Mick Jagger, Jimmy Morrison and the legendary Beatles have influenced the way the young generation is dressed. Young people of that time prefer strict suits with thin ties, nylon shirts with a narrow collar, narrow-legged boots.

Appears style "unisex." Girls wear short shirts, wear trousers and men's shirts. In 1962, the owner of a fashion store in London, Mary Quant, creates a sensation, for the first time offering the world community a fashionable collection of short dresses with an over-high waistline and low-heeled shoes. Style angular teen supports mannequin infantile look Twiggy. Simple styles in women's clothes are combined with bright colors of rich colors, sophisticated decor and voluminous contrast prints.

Synthetics is gaining wide popularity: it is considered convenient, cheap and practical. New fabrics are emerging - nylon, crimple, polyester, lurex and others. Unnaturalness is also present in hairstyles and make-up: wigs, hairpieces, false eyelashes, costume jewelry are in vogue. New bright plastic decorations, large artificial jewels, large sun glasses in a plastic frame appear.

Toward the end of the 60s, fashion trends are influenced by several fashion designers at once, therefore eclecticism is in fashion. In the trend - just three lengths: mini, midi and maxi. Pants with double-breasted jackets and trapezium silhouettes without an accent on the waist come into fashion. To replace narrower trousers come models in the form of "flared".

The hippie subculture is becoming widespread, which stands in the struggle for peace, promotes love and the rejection of the excesses of modern society, demonstrates a departure from reality and asceticism. Hippie clothes are pointedly casual - ripped jeans, canvas bags, bags and beaded bracelets are combined with long hair, symbolizing freedom. Hippies also contribute to the formation of youth fashion, adding ethnic motifs, elements of folklore, psychedelics in the form of bright abstract drawings and, of course, jeans.

In the women's clothing of the 70s there is a pronounced sexuality, separate swimsuits, open T-shirts, pants and low waist skirts “on the hips”, short shorts appear. In a fashion - patchwork bags. In casual clothes, women prefer flared silhouettes, wide sleeves, and various forms of yoke. Popular styles are also "safari" and "military."Tight-fitting sweaters and turtlenecks, tied into a narrow elastic band, which are called "noodles", appear.

Synthetics frankly tired of everyone, in a trend - natural fabrics, especially cotton “marlevka”. Appears strange shoes "on the platform." Among the hairstyles among the population, short geometric haircuts, easy to care for and styling, are becoming popular, and charming popular models like “Sessun” and “Garson” appear.

The most significant signs of the 70s are jeans and trousers in the form of "flared", trouser sets, turtleneck shirts and batch file. Also relevant are long tunics that are worn with pants or shorts.

In the 70s, a new, unique style of business silk dress with dark tones with a length just below the knee, which is worn both in the evening and at work in combination with a blazer, appears. However, women who make a career were prescribed a classic suit with a skirt and a silk blouse with an indispensable bow, flesh-colored tights, shoes with a low, steady heel and modest accessories made of gold.

Musical trends and subcultures continue to influence youth fashion. Thanks to David Bowie and Ziggy Stardust a glam rock style appears with its bright colors, sparkling make-up and a mixture of elegance and extravagance.

In the mid-seventies, punk-style was formed, which was most vividly embodied by the rock band “Sex Pistols”. Young people quickly copy the most characteristic features of punk style into their wardrobe. In the course is clothing from the "second-hand", the old army uniform, torn clothing, which is decorated with pins, chains and any other metal objects. Girls wear mini-skirts with black tights in a grid or leggings and shoes decorated with stiletto heels. Both of them use eccentric makeup and hairstyles in the form of a comb painted in bright colors.

At the end of the 70s, the new synthpop musical direction is gaining popularity, which will later grow into a disco style. It is the musical style that will have a decisive influence on the festive clothes for the evening. If in the afternoon in everyday clothes there is severity and elegance, then in the evening extravagance, chic and brilliance prevail. Begin to enter into the fashion of the disco, where it was customary to wear tight-fitting tops with bright lycra straps in combination with super-short shorts made of silver fabric or tight-fitting trousers, dazzlingly colored or transparent dresses in combination with the appropriate make-up - sparkles, bright lipstick and pearly shades. Adds an emphasis to the image and sparkling jewelry.