Zarina clothes

Zarina clothing today is successfully sold in 180 cities of Russia: the brand has a good cut and an affordable price. In addition, celebrities are constantly working with the brand, creating their own line of clothing.

Zarina is a Russian brand. It has been leading its history since 1993, when the St. Petersburg factory Pervomayskaya Dawn began producing fashionable women's clothing. The name of the stores where these clothes were sold was then written in Cyrillic: “Zarina”.

The brand "Zarina" was registered in the mid-2000s. At the same time, a large company “Melon Fashion Group” was formed, which took control of “Zarina”, and later - “Befree” and “Love Republic”. Business is conducted throughout the chain - from modeling to sales and promotion. However, collections are being sewn in Chinese factories. A group of fashion designers from different countries is working on developing clothes. Landing things Zarina on the figure is carried out taking into account the peculiarities of Russian women.

Each Zarina collection is created according to the “wardrobe” principle - all things in it are combined with each other and, not least, with clothes from previous collections. That is, the logic is that a woman can dress in such a store practically from head to toe. The main lines - “Business” - business clothes, “Basic” - casual, “Flash” - youth and “Zoom” - classic.

The brand formulates its main principles as follows:

1. Feminine images
2. Design with fashion trends
3. Affordable price and good quality clothes

Zarina stores open in large shopping centers in different cities of Russia. According to customers, clothing in their style and cut is more suitable for women for about 30 years. Most often, girls get there basic things or clothes in a classic style. Very flattering reviews about things from limited collections that are sewn from good quality fabrics.

Among the shortcomings of the brand, the client sometimes notes the poor quality of the knitwear (stretching, quickly rolling) and poor selection of fabrics on some things (dust adheres to them, crumples strongly, puffs form).

The price category of the store is average, comparable to the stores Mango or Ostin. One thing (dress, pants, skirt, jumper) can be purchased at prices ranging from 1,500 to 3,000 rubles. However, during sales, prices in Zarina literally fall apart: for example, dresses can be found there for 799 or 999 rubles. This, and regular stocks, such as "2 things for the price of 1" attract customers.

Zarina regularly collaborates with famous women, conducting joint charity projects. Thus, the well-known Russian actress Renata Litvinova created a collection of clothes for Zarina, part of the funds from the sale of which came to the children's homes.

The general style of the collection is 50-60 years, the direction of New Look. And that means - necessarily underlined waistline, flared skirts, flowers. The collection was created from fabrics of exceptional quality - natural chiffon, cotton, silk. Floral patterns (poppies, lilies) are drawn by Renata Litvinova herself. At the heart of the collection is white color. It is combined with deep green, bright red and beige.

Permanent partner Zarina - supermodel Natalia Vodianova. Her project “Fashion with Meaning” is also of a charitable nature (funds from the sale go to the Naked Heart Foundation).

The Mini Me collection includes the family look for moms and daughters. Romantic, equally cut dresses in flower, bright or tender, are designed to emphasize the spiritual closeness between parents and children. The colors of the collection are white, pink, mint, as well as fuchsia, dark blue.

Autumn collection "Fashion with meaning" - bright and dynamic. Juicy colors - red, cobalt combined with prints drawn by children's hand. The main motive of the collection is a bird with wings wide open.Dresses (including “to the floor”), flying blouses, capes and soft sweaters with wide necks look feminine and elegant.

Zarina is true to herself: the new collection is designed in the style of the brand. Here there are things for business persons, classic and casual. Designers emphasize powdery and muted shades in combination with black, gray, dark blue, emerald.

Especially for fashionistas in the collection are things of non-standard cut. For example, trousers with tucks, flared from the hip. In one embodiment, they have a length to the middle of the leg, and in the other - 7/8, opening only the ankle. Visually, they resemble a wide skirt, while the longer model has slits on the sides. Pleasant gray-lilac color will allow to wear them both for work and for an evening event.

Extravagant long vest on the model reaches almost to the knee! At the same time, its front parts with backrest are connected only by a small horizontal web, which opens up its bright lining with a floral print. This pattern is combined with the color of the blouse and the color of the pants, which creates a complete bow.

A pleated denim skirt with a front closure adjusts to a working mood and at the same time emphasizes the femininity of the forms.

But for a special occasion - so popular today tulle skirt on a satin belt. For bold images of bright red, for dolls - pale pink.