Etam Underwear

From time immemorial, beautiful underwear has been the subject of passion for the female population of the planet, because with its help it is so easy to break men's hearts and feel desirable. The Etam brand is truly a pioneer in this rather piquant field, because the date of its foundation is considered the distant 1916, and the country that spawned the legendary fashion brand has become, however banal, France. At the beginning of the twentieth century it was considered the norm to have only two sets of the simplest linen: black and white, suitable for all outfits. If the lady in the chest of drawers was countless number of bodices and underwear, then it could find, at least, a little out of it. Etam has been able to completely reverse this view.

It was possible to find multi-colored sets in the collections of the brand, and our own designers came up with all the new laundry solutions. Until the end of the 50s, the brand led a rather modest existence, selling products exclusively within France, but soon the situation changed radically. Exhausted by the succession of wars, people returned to the usual peaceful course of life, and of course, they wanted something new and bright, absolutely in all spheres of life. Women again paid attention to their appearance, and men to women. It was at this time that the general public began to discover Etam.

The popularity of the lingerie brand at first brought only a rich assortment, but then the company made a bet on innovations in design. They first became involved in the production of underwear and sleeping suits made of cotton and jersey, and also developed the technology of sewing underwear. Thanks to these inventions, the company has reached the world level, where to this day it is a rather large monopolist. Pajama costumes and negligee attract with their comfort and sexy design, turning more and more people into the fans of the brand.

Interestingly, from 2009 to the present day Etam is represented by the Russian super model Natalya Vodyanova. According to the representatives of the brand, it is her classic beauty that embodies simple sexuality, which is the conceptual filling of the brand. Laconic tones, expensive lace and erotic design, emphasizing all feminine charms in a favorable light, and look at the models very organically. The participation of compatriots in the advertising company approved the influence of the brand in the Russian market and increased the number of admirers.

It is worth noting some advantages in the features of sewing clothes, making it so comfortable.

• Pronounced push-up effect, creating a feeling of natural breast volume. It is achieved with the help of special pads, embroidered down the calf bodice and adapting to the specifics of the breast.
• High-quality natural materials that do not lose their presentation even after a while.
• The elastic in shorts is hidden under a thin layer of fabric, which contributes to a more comfortable fit and fit.
• High-quality lace that does not creep away while wearing.
• It is possible to perepegivat straps in a position that you like specifically.

The most elegant and sought after line of lingerie are remakes of the collections of the last century. High waist, thin lace, corset cut and garters send us to the middle of the last century and guarantee a stunning result on your body.

In addition, Etam also releases line for home and swimwear. The latter are performed both in a classic style and in a non-standard design, with the addition of accessories.Bright colors and intricate patterns adorn many models for a beach holiday, and how they emphasize the figure!

Clothes for home pastime. In such clothes, even at home it is easy to feel like a queen.

Sleep clothes also worthy of attention. In this line you can see the same sexy design of the brand, as well as incredibly soft and comfortable materials.

Special maternity ruler allows you to provide yourself with everything you need, in such an important period. Underwear, pajamas, dressing gowns and bandages are created taking into account all the anatomical nuances of girls and women in the postnatal period.

At the moment, the company Etam has about 2,000 stores worldwide, more than a century of history and bases its collections for girls and women from 20 to 40 years. In this lingerie, every female person will certainly feel luxurious and desirable.