Supreme Clothing

First in the very center of Manhattan, the store with Supreme clothes was opened by its creator, James Jebia, and although he was not a skater, the atmosphere of city streets, their philosophy, as well as an active lifestyle in general, were very close to him. And therefore, he is dealing not just with his clients and not just with buyers, but with co-authors and members of one large and friendly family, which is called Supreme.

Skateboarding is what has become the basis of the whole concept of the new fashion brand. In a store in Manhattan, it was possible to purchase products not ordinary, but stylish, unique, high-quality and at a reasonable price.

In essence, the store turned out to be a center for people of young and full ambitions. His regulars are skaters, artists, musicians, and they do not just buy clothes here, this is their particular way of life, here, as if the rebellious spirit of hip-hopers, punks and skaters is in the air.

The growing up of a young brand took place simultaneously with the development of New York - in the clothes of this brand there were notes of the freedom-loving youth of America, and she began to embody the street fashion of America. The company's logo adorns not only clothes, it also has on boxer's gloves, you can see it on the bicycle frame, on the baseball bat, and on the skateboard.

Today, the Supreme brand in America is considered one of the highest-quality clothing. But because of the philosophy of the brand, its collections were evaluated only as street-clothes, and only recently fashionable experts began to change their opinion on this matter.

With the arrival of the 21st century, stores with Supreme clothing are opening in England and Japan, and this speaks for itself - Supreme really has become popular. Jebbia manages to pay attention to the study of customer requests, to their tastes, preferences and habits. He never makes a mistake in determining their needs and creates again and again original collections that are in great demand.

The philosophy of this brand successfully underlines its logo. To some, it may seem that making the inscription white on a red background is somehow too simple and uninteresting. But, if you look, this logo is a kind of slogan. It was created, thanks to the work of the artist from America, whose name is Barbara Kruger.

In the 60s, her professional data was requested in fashion magazines, and after that the artist became interested in topics related to feminism, as well as the authorities, and she began to create projects in the form of political slogans. These are the ones that the artist combined with the photographs she made, and for the company inspired the creation of the now famous world logo in red and white.

But not only the direction of the company, helping to tirelessly improve its product and design new collections, characterized by unsurpassed quality, makes Supreme so popular. The secret is also in the fact that the brand has its own interesting tactic concerning the collections created.

The range of products, in which, in addition to clothing and footwear for men, there is still a lot of all sorts of things such as skates, pens, key rings and even pliers, also made in the style of the brand - not so accessible to the masses as it seemed.

A firm pleases with releases or “drops” of its customers infrequently (once a week) and “sparsely” - consignments of goods are always very small in volume.Some of the products may have a circulation of just a dozen, three or four.

Such a small amount of products of this brand causes a terrible excitement and makes the collection exclusive. And even more hysteria around this brand arises due to its cooperation with world famous and famous brands.

The brand exists not so long ago, and has already worked with a huge number of celebrities (designers, photographers, fashion brands). So, the unique T-shirt prints are the merit of Terry Richardson, and the painted hoody is the work of the graffiti artist MakGurr (alias Futura 2000).

In addition, by the decision of the founder of the company, the development of models that are bought best of all began to be ordered to celebrities. This is how the world saw Supreme women's clothing from Lady Gaga, from Victoria Beckham and exclusive men's clothing from Adam Kimmel. So, now the girls have the opportunity to try on the original street style from any of the famous people.

It is therefore not surprising that the stores of this brand (and there are only ten of them in the world, six of which are in Japan and two each in America and in Europe) - that neither the release associated with the new collection, nor the line itself, which stretches for kilometers and consists of fans of the brand, resellers (those who will then resell this product) and just fans of street fashion.

It is necessary to open the store, as all the new products immediately diverge within two to three hours. And those who did not manage to get the desired T-shirt or sweatshirt with a cap in the company's store, now there is one road - to the official website of the company www.supremenewyork.com or wait for the goods to be placed on the Internet by retailers, although they will already have a higher price than the official price.

It should be noted that, despite its cult, the Supreme brand leaves prices for its products quite affordable for people with average incomes.

This company has many offers for its customers: many types of clothes and some other goods. But among the most sought-after items the following products are in special demand:

These are always bright and catchy caps and hats that will emphasize his individuality in each person. This detail can be a complement to any image that represents street style and give it brightness and dynamism. What makes this product different is the quality and very original design.

The company produces them in large quantities - both winter and demi-season. It is always a brightly decorated jacket, and always with a unique print. The material for sewing is always used bright and of high quality.

This type of clothing is considered the most popular in the youth environment. Sweatshirts are available in different versions, it is comfortable clothes and is always originally decorated.

The demand for this Supreme product is huge. They are so original and unique that T-shirts from other manufacturers can not be compared with them. Therefore, street style lovers prefer to buy this item from Supreme. This is not just a stylish and interestingly designed products, it also points to the human life priorities.

Shorts are also very good demand. They also have a rather interesting design, the material for their tailoring is practical, and looks quite stylish. This piece of clothing will easily decorate the wardrobe of the guy who welcomes street style clothing or an inveterate hip hoop.

The Supreme company is one of those who do not stop caring about the quality of clothes that young people like so much. Nowadays, these clothes are actually purchased through online stores, and this is very convenient, because not everyone will be able to buy these branded clothes in the company's store.And it is thanks to online shopping, the number of fans of this style is becoming more and more, as well as the number of its regular customers.

Not all brands have managed to become as recognizable as Supreme. Here are some interesting facts about him:

• at the opening of his company, its founder, James Jebbia, spent only $ 12,000;
• the premises for their first store were chosen more spacious than for regular stores, and this was done with intent so that customers with skateboards could also become its visitors;

• the founder of this famous company is known not only as its creator, it turns out that he is also an actor. In childhood, he played the role of Thomas Watson in "Grange Hill";
• The first things the company released were T-shirts with logos and photos of a skater named Robert De Niro;
• The Supreme brand became not so long ago - in 2013, just before its creator believed that registering a company was too difficult, and everything did not dare to address this issue.

What is especially interesting:

• the company deliberately releases the goods in small editions, but not because he initially thought of as limited, but from those considerations that the goods sold out without remainder, not gathering dust in warehouses for years;
• in 2000, the company Supreme along with another brand bicycles were released, the cost of the model was $ 1,800;

• how much this company exists, it has always worked with many other brands, releasing joint collections;
• the first official photo catalog, the company Supreme, pleased its fans recently, only in 2009;
• the firm does not have its official Twitter page, as, indeed, in any other social. network.

Hip hopers love the clothes of this brand, so on the famous rapper Stalley during the presentation of his new single there was a sweatshirt and Supreme shorts.

Supreme can be called a street fashion cult, and the positions of this company, as a manufacturer of unique clothes for young people, are very strong. Where is it sold in addition to a few stores? Of course, these are online stores in the USA: crashstreet.com, amazon.com, life-apparel.com, ebay.com.

Through the online store Supreme, the company’s products can only be bought by the French and the British. In the online store Crashstreet.com An excellent range of products, but it’s impossible to pay with our credit cards and PayPal. To buy something there, you will need to contact a special service called “Help with buying”.

Supreme is the personality of the image, its sportiness and originality, bordering on extraordinary madness. No glamor, but an interesting design. Street style clothing for young people and Supreme accessories is only the best qualities!